I’m all stirred up from reading Walter Isaacson’s richly reported biography of Steve Jobs— half in the large, 650-page book and half in my iPod, downloaded to the Kindle app. (I’m VERY curious about the rise of e-books and learn by doing).
Steve Jobs is the first biography of this caliber where I have some ground truth. I’ve lived the Apple revolution. I consulted to the company all during the Scully years. I count Alan Kay, the original conceiver of the “Dynabook” when he was at Xerox as a friend and colleague. I worked closely with Gil Amelio at National Semiconductor. I think I’ve owned, used, and depended on just about every product they’ve made since the Mac SE. In fact I created my own book, Visual Meetings, on the Mac and opened with a chapter about how we used visualization to guide the Leadership Expedition we conducted for all of Apple’s top management during the 1980s. Apple’s example has shaped our visual practice at The Grove. The idea of doing for group process what Apple did for computing—i.e. provide a graphical user interface—has been a guiding vision. So I’ve had a VERY interesting time following this story.
I no sooner finished than I came across a link to an article in Forbes magazine called "For a Preview of the iPad3-Watch this 23 Year-oldApple Video" about a classic video created at Apple during the 1980’s by John Scully and his higher education marketing team called “The Knowledge Navigator.” It was created for a presentation he gave at EduCom about Apple’s product vision in 1987, a couple of years after Steve was fired and left to start NeXT. Here’s a screen grab of the beginning.