"Framing" or the understanding and creation of values-based nueral circuits in the brain that govern our perception and understanding of public issues, is a critical skill for our times. George Lakoff, a cognative scientist at UC Berkeley, is a leader in this effort. His recent critique of an ecoAmerica's report "Climate and Energy Truths: Our Common Future," is worth a read. His post is called "Why Environmental Understanding, or 'Framing,' Matters: An Evaluation of the ecoAmerica Summary Report."
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